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Can You Say What Your Strategy Is?
Collis, and Rukstad. (2008)
The Discipline of Innovation
Drucker, Peter. (2002)
Mastering the Management System
Kaplan, and Norton. (2008)
Knowing a Winning Business Idea When You See One
Kim, and Mauborgne. (2000)
How Valuable Is Word of Mouth?
Kumar, Petersen, and Leone. (2007)
Core Capabilities and Core Rigidities: A Paradox In Managing New Product Development
Key Components and Implications of Entrepreneurship: A 4-P Framework
Ma, Hao, and Justin Tan. (2006)
What is Strategy?
Porter, Michael. (1996)
The Five Forces That Shape Strategy
Porter, Michael. (2008)
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